Marketing videos are used to promote an organization or product and create awareness among consumers. Marketing video production ranges from Television advertisement to internet commercials and viral videos.

Internet Marketing Video production is primarily made in home based environments, and serves the purpose of interacting with the audience. There are two main types of video production:

- A transactional video is one that aims to sell a product to a customer, and is a means of boosting the psychological effectiveness of your selling points.

- Reference A reference video's goal is to stimulate further navigation of a website.